Senior Director – E-Commerce & Full Funnel Marketing – Remote

We are seeking a SENIOR DIRECTOR OF E-COMMERCE AND FULL FUNNEL MARKETING to join the Orvis Team!  This is a remote position with travel 1-2 times per year. 

 

The Senior Director of E-commerce & Full Funnel Marketing is a critical senior member of the Orvis brand experience leadership team, driving the e-commerce, awareness/acquisition/growth and retention vision, and is an innovation-leading, strategy building role and business driver for our brand.  Key responsibilities include all brand building and demand-driving DTC, media, growth, performance marketing, email, SMS and retention initiatives + emerging digital channels.  This leader will also fuel the profitability and growth of our retail and wholesale partners via these channels.     

 

For more than 165 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. At Orvis, we do not sell what we, ourselves, would not be proud to own or give as a gift. Our associates deserve to be proud of our service and our products, and we rely on every associate to apply our “pride of ownership” credo to drive our quality. “Good enough” is not our standard. We need to strive for perfection in our products and customer service, to propel our growth and the pride that will fuel our team. 

 

Position Interfaces: 

This position reports to the Chief Brand Experience Officer.    

 

Responsibilities: 

• Position Orvis as the leader in the outdoor industry for the adventure and wonder in nature via a world-class e-commerce experience and across our growth/retention customer ecosystem   

• Lead vision and strategy for e-commerce channel + deliver on growth goals    

• Oversee holistic e-commerce customer experience as well as larger vision as to how it fits into overarching brand ecosystem and customer journey   

• Create and lead roadmap for infrastructure and features  

• Own all digital vendor relationships and projects, from contract negotiation through launch and ongoing enhancements and partner with technology team on digital marketing & ecommerce marketing/tech vision 

• Build world-class e-commerce and growth/retention team (commercial engine).  Lead, develop and mentor critical e-commerce team functions, including digital merchandising, product management and site analytics   

• Partner with in season commercial planning function to deliver against seasonal and annual budget   

• Lead team in developing global annual and seasonal awareness, acquisition, growth and retention marketing strategy to fuel Orvis’s growth and customer goals    

• Partner with customer strategy team to identify highest value customer segments and build north star for our customer journey, including strategic roadmap for significantly more personalized and segmented communications and experiences    

• Lead team that leads growth marketing strategy and execution, including media partnerships, paid media, search, paid social, display, affiliates and emerging digital channels   

• Own full-funnel media agency partnership to drive global brand awareness, new customer acquisition and conversion  

• Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation and lifecycle marketing, linking strategy and constant improvement of demand-driving programs   

• Partner with Integrated Marketing Team to deliver strong pre-season marketing plans and optimize in season execution to deliver profitability and growth goals    

• Partner with Head of Creative and media agency to create industry-leading, disruptive, high performing creative expressions of our brand across channels   

• Partner closely with Head of Retail and Head of Wholesale to fuel growth and customer goals and achieve budget expectations    

• Partner closely with Head of IT on developing clear e-comm and marketing businesses cases, longer term tech roadmap and optimizing our technology stack   

• Lead teams that manage P&L/budgets for E-commerce sales channel and Digital/Media consistently to drive business strategy and goals  

• Partner with cross-functional leaders to identify process efficiencies, drive for results and lead together as a leadership group   

• Share deep industry expertise and competitive analysis   

• Articulate a strategic vision clearly and persuasively to internal and external partners  

 

Competencies and Requirements:   

• 12+ years of experience with Global eCommerce and/or Digital Marketing, Outdoor/Retail industry preferred 

• Strategic thinker with the ability to clearly communicate a vision 

• Driven by innovative, creative thinking that drives industry leadership  

• Hands-on experience running e-commerce, paid social (Facebook & Instagram) or paid search (Google Ads platforms - Search, Display, YouTube) with large sets of data 

• Logical, data-driven and fast to action to improve campaign performance 

• Experience managing enterprise-level ESP vendor with workflow (triggered communication) and personalization capabilities 

• Deep e-commerce / digital leadership expertise and passion  

• Experience scaling high growth, global brands 

• Excitement for the outdoor industry 

• Strong aesthetic sense and the ability to visualize creative briefs/critique creative assets and provide creative direction to drive results  

• Solid work ethic and ability to work hard and smart to meet and exceed goals 

• Strong A/B testing and quantitative analysis capabilities   

• Experience leading cross-functional teams 

• Thrives in an ever-changing, fast-paced, fast-growth environment without losing sight of the customer experience 

• Ability to multi-task and thrive in the face of steep goals and deadlines 

• Team player who builds strong and effective partnerships 

• Team builder who develops and coaches team members to drive high performance and engagement 

• Ability to maneuver through the organization effectively, building trusting and effective relationships 

• Strong communication and presentation skills, being able to influence and persuade a diverse audience 

 

  

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations – both internal and external. The Orvis Company and our associates are committed to giving back to our communities and protecting nature. 

 

About Orvis:  

 

In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. With our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow. 

 

Orvis is headquartered in beautiful Southwestern Vermont with operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.  

 

Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K, generous associate discounts, and other excellent benefits. 

 

To access our California Applicant Privacy Notice, follow this link: https://www.orvis.com/california-applicant-notice.html 

 

To learn more and connect with Orvis, please visit us online www.orvis.com.